Fitness Through Form

Consulting

Considering their lengthy business name, I recommended utilizing the initials for their logo to streamline the design. This approach simplifies the visual representation and aids customers in easily remembering both the business name and logo.

Branding

Upon completing the design phase, I delved deeper into the project by developing the brand identity and merchandise design. I carefully searched for mockups that align with the essence of Fitness Through Form and designed various products that beautifully showcase the logo.

Design

Taking inspiration from the business initials, F, T, and F, I embarked on creating a logo design that incorporates these letters into a distinctive dumbbell shape. Throughout the creative process, my focus remained on ensuring the legibility of all three letters while crafting a visually appealing and recognizable logo.

Colors

Typography

Colors

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy
1234567890 ~!@#$%^&*()_+

DIN Condensed Bold

White

HEX:FFFFFF

Dark Grey

HEX:4F4F4F

Black

HEX:000000

Burgundy

HEX:8B0000

Result

After a thorough discussion, we reached a consensus to create rounded corners for the business card using matte card stock paper. The logo and pattern on the front were given a glossy coating, while the name at the bottom remained uncoated to ensure it is consistently displayed without any interference from reflections.

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